Buying an online business for sale might be a great option for some entrepreneurs, and not the best option for others. Just like it takes a certain kind of entrepreneur to build a business from scratch and work through the long hours of hustling and grinding through the business creation process, the same can be said for an entrepreneur who’s ready to step into a thriving and profitable online business and is capable of scaling its growth.
Pay-per-click advertising is the easiest way to get traffic to a brand-new site. It has two advantages over waiting for the traffic to come to you organically. First, PPC ads show up on the search pages immediately, and second, PPC ads allow you to test different keywords, as well as headlines, prices and selling approaches. Not only do you get immediate traffic, but you can also use PPC ads to discover your best, highest-converting keywords. Then you can distribute the keywords throughout your site in your copy and code, which will help your rankings in the organic search results.
You can also use an all-inclusive ecommerce web service. Sites such as Shopify and Volusion offer competitive packages, with free templates, custom packages, credit card processing, and more. Ecommerce web services makes it easy to sell your products on the web, without a lot of overhead. There are no custom interfaces or templates to work with; you simply create an online store within the framework of the service.
Due diligence therefore lies with the buyer. If you aren't familiar with best practices, purchasing a business through an auction site should be approached with some caution. Quality listings are harder to determine, and shill bidding -- the practice of creating fake buyer accounts to bid on the site -- can artificially inflate the price of businesses that may not be worth the asking value.
If you’re a longtime reader of Foundr, you’ll be familiar with this simple tool. If you’re not, the business model canvas is basically a worksheet that helps break down the nine essential elements of your business. It’ll allow you to take an objective look at your business idea and consider areas that you might not have thought about before. Its a key part of learning how to start an online business.
Your resources are already in place. Although you are usually free to make changes, an existing business often has relationships and accounts with reliable suppliers in Northern Virginia. You can skip the trial and error and use the services that were already working well for the previous owner. You won’t have to establish credit from scratch, as your suppliers are already familiar with how well the business is producing.
According to the National Retail Federation (NRF), it's been estimated that retail business will stay on par with a 3.7 percent to 4.2 percent growth rate. However, the NRF expects non-store sales to be anywhere from three to four times that rate of growth. However, even though brick-and-mortar sales still comprise the majority of consumer's spending, it's only expected to grow at roughly 2.8%. Clearly, what's driving much of our present ecommerce growth is the smartphone market.
Successful online businesses use different channels to promote their brand, but use strategies that integrate their activities on separate platforms together. Content marketing and social media marketing go hand-in-hand to attract users into clicking through to a business’ official website. In between image and video shares, social media posts can be used to regularly promote links to a business’ content marketing efforts, such as blogs, ebooks, and whitepapers.
Why? Let's take a look at the numbers for a moment. Consider this: according to a report by eMarketer, digital ad spending in the U.S. will exceed traditional ad spending for the first time this year. By 2023, digital will surpass two-thirds of total media spending. Total digital ad spending in the U.S. will grow 19% to $129.34 billion this year -- 54.2% of estimated total U.S. ad spending.
There are many online business marketplaces out there, and there are a lot of buyers that begin their searches on one of these sites, as it is one of the more obvious places to start. Buyers can look at a variety of available listings in their chosen industry to find the most viable opportunities. Buyers can also ask for additional information on any listing, which will alert the seller of your potential interest.