You'll want to analyze the website's traffic and backlink profile using tools such as Alexa and Ahrefs. Doing your due diligence at this stage is absolutely crucial, because if you discover any off-putting trends, you may want to broaden your search and find other businesses worth approaching. If a site still looks attractive after you've done your research, you can move forward with the pitch. The key thing to remember is to communicate that you are serious about buying the business. This is why having a plan is so important.
It’s possible to set up a website yourself, but unless you’re a designer or Web developer, you can expect a pretty steep learning curve. If you have the budget, consider hiring a professional to help you with some or all of the following: configuring the site to look the way you want and include the features you need; creating and inserting a logo; optimizing the site for search engines; and creating text and images. For more information, read this guide by Foundr with a detailed explanation of what it takes to setup website and develop it.
The internet changes so fast that one year online equals about five years in the real world. But the principles of how to start and grow a successful online business haven't changed at all. If you're just starting a small business online, stick to this sequence. If you've been online awhile, do a quick review and see if there's a step you're neglecting, or never got around to doing in the first place. You can't go wrong with the basics.
According to the National Retail Federation (NRF), it's been estimated that retail business will stay on par with a 3.7 percent to 4.2 percent growth rate. However, the NRF expects non-store sales to be anywhere from three to four times that rate of growth. However, even though brick-and-mortar sales still comprise the majority of consumer's spending, it's only expected to grow at roughly 2.8%. Clearly, what's driving much of our present ecommerce growth is the smartphone market. 
Many themes and plugins available but lower plugin compatibility Speed and performance Lower speed for complex websites Good speed and performance Generally, performs better than other CMSs Ease of updating Easy to use for a newbie Requires some coding skills Requires coding skills Security Most popular and least secure of the three Moderate security Very secure Mostly used for Best for simple websites, especially blogs and landing pages More complex sites, e-commerce websites, social networks, etc. Most complex and advanced business websites
You can sell your products in numerous ways. 1. Link your website on other similar sites, and in exchange, you link their website on your pages. 2. Look for free websites like Craigslist.org, local.com, Google+, etc. 3. Use all the social media platforms: Facebook, Twitter, Instagram, Pinterest, Linkedin.com, or Google Hangouts. These sites give you a free account, then you search their site for people or business with similar interest and engage and follow those people. Be careful of the spam policies. This is free but time-consuming. 4. Pay for ads on Google, Yahoo, and Bing.
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Business loan: Alternatively, you could take out a term loan to purchase the business through a traditional bank or an online alternative lender. The good news here is that lenders are often more open to loans for purchasing existing businesses with a known revenue history. Even so, your personal financials will play a big role in your ability to qualify.
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