Network marketing companies, MLMs, and referral marketing companies that have been around longer are more trustworthy. Why is that? Government regulations on MLMS have increased in severity and frequency over the years. Companies that have survived such regulations will also have to have survived the threat of lawsuits, bad publicity, and negative feedback from unsatisfied distributors — not many companies would be able to survive this. A bad MLM company that is still around and has been sued, reviewed, and regulated will have extremely negative reviews and publicity surrounding it.
“Just wanted to let you know that I am very pleased with the quality of the leads I have received. I have set appointments that I have either closed already or have very positive outlooks. The prospects I have talked with have been, for the most part very positive and were in fact looking for a home based business. It’s nice not to get “blown off” when people answer the phone or have them tell me they were not looking for information on Melaleuca. Keep up the good work.”
The third type of MLM business sells memberships, and can more accurately be classified as a pyramid scheme. These MLMs concentrate on recruiting new associates, and there's little attention paid to selling a product or service. These MLM businesses pay associates a significant commission for recruiting new associates, providing an added incentive to seek revenue from a source other than the company's product or service. Without an emphasis on earning revenue from the sale of a service or product, such MLM businesses inevitably collapse.
Build an email list. There is a system for working with leads. The first step is getting them to be aware of and take an interest in what you have—by visiting your website, for example. The next best step is to ask your leads to sign up for your email list. You can get them to sign up by offering something for free, such as a report or something useful, from your website. For instance, if you're selling wellness products, then you might offer a guide to good-for-you ingredients or recipes. This will allow you to communicate with your prospects and provide valuable information related to your business and the general field that it's in, such as special sales, events, news, and research—and stay top-of-mind to your past, current, and possible future customers. Just be sure that you're following the laws and regulations regarding email marketing.